Aside from a couple of my collections and a short story or three, I didn’t enroll my books in KU. (Kindle Unlimited)
After KU’s inception I did give it the old college try~ two go-rounds. Did not work for me. I didn’t get enough page reads to make it worth my while, despite the fact that if a reader starts reading one of my books, more often than not he or she finishes it.
Besides, I’m a fan of wide distribution and good old-fashioned competition, so I use D2D. I’ve downloaded my books to D2D for distribution for 18 months now. D2D is killing it. I sell five times as many books on D2D (Barnes and Noble, iBooks, Kobo, etc.) than I do on Amazon.
Why? I have no idea. Perhaps it’s because those readers who shop on other outlets are looking for books to actually read, rather than downloading freebies and 99-cent-ers that they never get around to reading? Again, I have no idea. Any notion I may have as to the why’s and wherefore’s is mere speculation.
There are quite a number of authors making big bucks on Amazon. I ain’t one of ’em. I do all right. I do much better via D2D.
On the other hand, when it comes to shopping no one compares to Amazon. At least for the stuff I need.
Let me explain. Well, perhaps I’ll provide an example or two…
I recently needed ear drops. I swim almost everyday. I love swimming and the exercise has helped speed up my recovery. In fact, the exercise is essential to my recovery. But my right ear has been bothering me so I wanted to purchase some swim ear drops – to dry out my ear canals after swimming. Easy, right? One would think it would be easy to purchase swim ear drops in the Napa Valley.
Four pharmacies later, I realized it was not easy to purchase swim ear drops in the Napa Valley. I drove to four separate pharmacies. No luck. I accomplished nothing more than wasting gas and my valuable time, and increasing my stress level.
I drove home, flipped open my computer, checked Amazon, and bought a four-pack with one click.
It’s the same with dog food. Jake has food allergies. (Yeah, he does…) We have two local pet stores. One doesn’t carry the brand he eats, the other maybe carries, if I’m lucky, a couple cans, zero bags of dry food. That’s it. That’s my entire local selection. Therefore I order dog food from Amazon. I also order bird food from Amazon because although the food my two parrots eat is totally common, the one local pet store eliminated their bird section altogether while the other is always out of the food I want to buy.
Bottom line: Believe me, I’d love to shop local, but I don’t want to drive all over town, stopping at four or five different stores, only to have to buy an item online anyway.
So yeah, the ‘Zon knocks it out of the park when it comes to shopping. For me as an author, not so much. But then I guess doing okay there is… okay. 🙂